I found the reading “A History of Greenwashing:
How Dirty Towels Impacted the Green Movement” published on www.dailyfinance.com by Jim Moavalli to
be far more entertaining than the first reading. It discusses the birth of the
word “greenwashing” and its exploitation by corporations in modern day society
for fiscal gain – minimal credit for maximum credit.
It also brought to mind this quote by Andrew
Maynard:
Sustainability
is like teenage sex. Everybody says they're doing it, very few people actually
are doing it. Those that are doing it are doing it badly.
I unfortunately believe this to still be the case
today as it is very easy to question whether enough is being done to promote
sustainability. That being said, I believe there is also a very large
difference between promoting and practicing.
Should all new buildings built post-2012 be
minimum 6 star green rating? Should all new construction utilise only
recyclable and/or rapidly renewable materials? Should the Green Star Rating be
based on a credit point system? Should all sustainable products be 100%
subsidised by the government?
Forcing people into a situation with only the
choice of passive/sustainable options would undoubtedly create for a hostile
situation. But does the right method involve enticing them to implement
sustainable features into their lives with subsidies and short term savings
overriding basic education on the issue at hand?
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