Wednesday, August 15, 2012

Week 3: Idea Development Log Continued


A Facebook post I made following on from our activities in Week 3;

"Hey champs,

Regarding the whole digital shopping thing, I understand that we were leaning towards having "showroom types of retail shops" where people don't actually purchase things.

Having a look through the third link on the first week readings got me thinking a bit more as some of the stuff on there is pretty wicked. Maybe we could go back to the initial idea of having it in the home and having no physical shops at all (I'm not sure who suggested it first but I remember feeling hesitant as I wasn't quite sure how we were going to justify it!)

Following on from the idea of "no physical shops" due to the changing nature of retail as already previous discussed, perhaps people could shop online like we do now but when they find something they like, they can "virtually" try it out in their own home. In the case of clothing, the clothes could automatically adjust to ones body shape and recommend the right size. This allows buyers to try on items with their existing wardrobe, as well as trying on multiple items from various online stores and purchasing them at the same time. In terms of furniture and what not, they could virtually project an image of it into the house to envisage what it may look like. This won't work in all cases, like pharmacies, for obvious reasons.

Even taking ideas from the "virtual library" shown in the lecture, QR codes could be shown on public advertisements/where ever and the public are able to scan the code, take a virtual copy of the item into their phone and then "take it home" to try on.

This is just one idea I thought of in terms of justifying how this whole "digital" (or perhaps virtual) shopping idea could work. From here we could say that Paddington Central is no longer a retail space and from there, it may be easier to justify all the great ideas we've got going on and WHY they are there - justifying why we've trashed physical shops altogether.

Feedback/more ideas would be fantastic! I think we've got some great ideas but from group meetings and previous Facebook posts I feel that we haven't really gotten that "justification" part down yet. I've also been feeling a bit lost when tackling my research because I wasn't quite sure how we were justifying things, so I decided to brainstorm a bit more on this area. (Sorry for the lengthy post, hope you can make it this far! Haha)"

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